What popular items for fan activities tend to become trending goods on social media?
Are you considering ideas for a promotion targeting Generation Z that aims for social media dissemination and enjoyable 'oshi-katsu' novelties?
User-generated photo posts and reviews on social media serve as a powerful force in explosively expanding recognition of works and brands without incurring advertising costs. Three marketing effects that companies should implement with "fan activity novelties": - Effect 1: Fans voluntarily become "walking billboards" and spread the word on social media (buzz). By featuring their company’s novelties in photos posted by fans, such as commemorative shots at collaboration cafes, records of pilgrimage to sacred sites, and "loot reports" in front of live venues, it leads to secondary and tertiary dissemination. - Effect 2: Dramatic improvement in purchase incentives and campaign participation rates (average customer spending). By implementing strategies like "Receive an original pouch with purchases over XX yen" or "Distributing limited tote bags for pre-registration or survey responses" at pop-up stores and tie-up campaigns, the psychological barriers to purchasing can be significantly lowered. - Effect 3: Not just a fleeting trend, but integrating into daily life to create brand fans. Especially with bags and pouches designed for everyday use, they can deeply integrate into the daily lives of end users during commutes, school, and regular shopping.
- Company：コシオカ産業 本社工場
- Price：Other
